Marketplace

See all articles

Dutch shoppers spend €200 million on ASC-certified seafood in 2017

Growth is part of a wider trend of rising awareness of the importance of certification among consumers, ASC says.

Total sales of Aquaculture Stewardship Council (ASC)-certified products in Dutch supermarkets increased by a third in 2017, according to data by research agency IRI.

Sales of ASC-certified seafood in supermarkets was more than €200 million ($231.9 million) in 2017 -- a 33 percent, or €50 million ($58 million), increase on 2016.

According to the ASC, this "robust growth" is part of a wider "trend of rising awareness of the importance of certification among Dutch shoppers, with seafood leading the way."

In 2017, €1 ($1.20) in €7 ($8.10) spent on supermarket food was on the purchase of products with a certification mark.

For seafood, the figure is even higher, with €2 ($2.30) in every €3 ($3.50) spent on a product with the ASC or Marine Stewardship Council (MSC) certification mark – that’s 66 percent of supermarket seafood sales.

The figures, however, also show there "remains a great deal of potential for growth in this area for retailers and producers," ASC said.

Latest news
Most read