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Cooke signs First Nation trout marketing deal

Company and We’koqma’q First Nation join forces on deal to market steelhead trout produced in eastern Canada.

Cooke Aquaculture said it has signed an exclusive sales and marketing partnership agreement with Canada’s We’koqma’q First Nation for its Bras d’Or Lakes grown steelhead trout.

The We’koqma’q people trace their history on the shores of the Bras d’Or Lakes, Nova Scotia, back over 13,500 years.

In 2011, a trout fish farm was re-established in We’koqma’q.

“The Cooke family business shares our belief that aquaculture can be developed in a manner that protects and preserves the environment for future generations,” said We'koqma'q First Nation Chief Rod Googoo.

“We’koqma’q First Nation has shown leadership among First Nations in its approach to commercial fishing, and we look forward to sharing our best practices to further support We'koqma'q in becoming a leader in aquaculture fish farming development,” said Cooke Aquaculture CEO Glenn Cooke.

“We’re looking forward to a collaborative and productive relationship that will bring this world-class steelhead trout product to consumers.”

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