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Euromonitor: Brits still not eating enough seafood

Despite increases, the level still falls below of dietary recommendations, according to new data.

Consumers in the United Kingdom are eating more seafood than five years ago ­ but are still falling short of dietary recommendations, according to new data.

The Grocer reported UK fresh fish and seafood volumes increased 3 percent for the third year in a row in 2015 with per capita intake up from 10.6kg in 2010 to 11.5kg in 2015.

However, the UK remains behind the global average for per capita seafood consumption, which was 13.7kg in 2015, according to recent figures from Euromonitor International.

Consumers in Taiwan, ­the country with the highest per capita consumption ­ are eating on average 59.4kg a year in comparison.

“Most Brits are still not eating enough fish and seafood to meet the recommended target of two portions of fish per week,” said Simone Baroke, contributing analyst at Euromonitor.


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