Nueva Pescanova Group on Tuesday announced it appointed East Coast Seafood's Chris Maze as the new CEO of its subsidiary, Pescanova USA, effective Jan. 1.

Maze will work to strengthen the commercialization of Pescanova branded products in the retail and foodservice channels in the United States.

In 2000, Maze started working for the Campofrio Group as America vice-president, was promoted to chief operating officer in 2008 and became CEO in 2013.

Last year, he joined East Coast Seafood Group, one of the world top producers of lobster and scallops, as CEO, a position he has held to date.

Chris Maze replaces Richard Grant, who will take the position of international/rest of the world sales manager in the Nueva Pescanova Group’s office in Madrid.