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Nielsen: Salmon sales up double digits in US supermarkets

Seafood favorite accounts for huge volume of finfish sales.

Salmon sales in US supermarkets boomed during the latest 52 weeks ending Jan. 30, 2016, according to new data provided to IntraFish from Nielsen Perishables Group.

Overall the salmon category contributed 15.6 percent to total US retail seafood sales, with average sales of $1,135 per store per week, a 7 percent increase from the previous year. The eastern and western parts of the country had the strongest weekly sales.

The increase in average volume sales is even more impressive. -- sales increased during this time 14.3 percent, helped along by a 6.3 percent decrease in average retail price to $7.45 (€6.70), said Nielsen.

This analysis was compiled from Nielsen's FreshFacts Point-of-Sale data from key US grocery, mass/supercenter and club chains.

Salmon was the top seller of 16 finfish species tracked by Nielsen, accounting for an impressive 42.7 percent of total finfish dollar sales.

Tilapia (22 percent) and catfish (8.7 percent) were the second and third best selling finfish varieties.

Salmon was purchased by 20.7 percent of US households in 2015, a modest increase from 19 percent in 2014.

The bulk of the salmon purchases occurred in traditional supermarket outlets (64 percent). Twenty-six percent of the salmon sales occurred in warehouse or club stores, said Nielsen.

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