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Outlook 2017: New Zealand King Salmon CEO Grant Rosewarne

By the end of 2017 some 75% of the company's salmon will be recognized in the market as a branded product, CEO tells IntraFish.

It's been a big year for New Zealand King Salmon with the launch of a successful IPO on two stock exchanges. And next year looks set for more big developments, according to CEO Grant Rosewarne, who tells IntraFish a tailored king salmon diet and further branding work is on the cards.

What were the three most significant developments for your business in the seafood industry in 2016?

New Zealand King Salmon dual-listed on the New Zealand and Australia stock exchanges in 2016 allowing all Kiwis the opportunity to share in our growth and thereby increase our social license for further growth. We have also raised significant capital to underpin our expansion.

We have engaged with an excellent Chilean salmon feed producer and for the first time in our 30 year history we know in great detail the ingredients and quality of our feed. 

We brought three new farms on line in 2016 -- the first in New Zealand in over a decade. 

Looking ahead, what will be the three most important developments in 2017?

The international salmon industry has made huge progress improving pre-competitive best practices through programs such as the Global Salmon Initiative. This is a 'game changer' and will see real results in 2017 with many more farms certified by the Aquaculture Stewardship Council.

As a newly listed company, a strong financial performance and returns for our shareholders. The increased volumes from our new farms will bring some exciting market development opportunities in 2017.

Continuing the development of high-value waste stream products, which commenced this year with the launch of our Omega Plus pet food range for cats and dogs.

What changes and developments do you expect your business to undergo next year?

By the end of 2017 we will have developed the first bespoke diet for our species: the mighty king salmon. This will take us to a new quality level and even higher returns.

We are passionate about our target of being the first 100-percent branded salmon company. By this I don't mean simply putting our name on a box of fish as it goes out the door. I mean the final consumer, be they in a fine dining restaurant or the consumer at home, knowing and Ioving the brand of salmon they are eating. That means Ōra King on menus and Regal smoked salmon in household refrigerators. By the end of the year we should have achieved 75 percent of our goal.

Our team has put in a huge effort engaging with all stakeholders. We want anyone who interacts with New Zealand King Salmon to be better off as a result, whether they be customers, our team members, community groups, shareholders or environmentalists. Based on improved understanding I predict that in 2017 New Zealand King Salmon will secure a bright future for all stakeholders for the next 30 years.


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